Date of Award

Summer 2022

Document Type

Consultancy Project

Degree Name

Doctor of Education (EdD)

Committee Chair

Jeffrey Hamilton


ABC2 is a 501(c)(3) nonprofit organization that connects rural communities with resources in order to trigger youth power and advocate for practical solutions and healthier lifestyles. This project concentrated on the planning stage of developing a literacy program for students in rural Halifax County. The proposal was written to take use of both sides' current strengths while also looking for ways for the organization, community, and me to expand. Its assessment entailed three steps, including evaluation of whether the project met base criteria, assessment of the project’s impact, and evaluation of the project’s complexity. The primary focus of this project was to identify the concept of followership and what it takes for an organization to gain followers. Data were gathered using a mixed methodology approach. Surveys were carried out to determine the importance of media services and the best services for the community. Additionally, ABC2 members conducted interviews to gain knowledge of the organization’s outlook, culture, infrastructure, and purpose. The findings depicted that social media and networking with neighboring school districts are used to share information, receive information, and gather information, and for promotions. The findings illustrated there is a need for a literacy program to be implemented. For the program to be implemented, brand awareness should be created and effective financial management practiced. In reflection, the project enhanced my skills in research, balancing of project schedule with expectations and contingencies, and creating an organizational budget. Additionally, it led to the evolvement of my leadership concept.

Included in

Education Commons