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A national conference held in Charlotte, N.C., in October gave Gardner-Webb University business students a chance to witness marketing and sales techniques in action, and GWU Marketing Instructor Mischia Taylor is hoping the trip marks the beginning of many other similar opportunities to connect classroom discussion and real-world application. When Taylor discovered that the 2014 National Recreation and Parks Association (NRPA) Annual Conference would be held in Charlotte, she immediately began working to make sure her students could experience business practices in action. The cost of attending the conference, at $50 per student, was prohibitive.
Mischia Taylor, National Recreative
Office of University Communications, "GWU Business Students Experience Marketing, Business Principles at National Event" (2014). Gardner-Webb NewsCenter Archive. 1265.