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The Smartphone may be a relatively modern invention, but its widespread use is affecting the way consumers around the world receive virtually all information. While traditional communication methods are certainly still viable, officials with WGWG “The Range”—the broadcast service of Gardner-Webb University—recognized the importance of reaching the mobile and Internet market and have made it easier than ever to access station programming. By offering on-demand and archived programming through SoundCloud, WGWG is giving its listeners the opportunity to download and review specialty shows and sporting events at their convenience.
Jeff Powell, Noel Manning, SoundCloud, tunein.com, WGWG, wgwg.streamon.fm
Office of University Communications, "WGWG Broadcast More Accessible Via Mobile Apps, Direct Stream Access" (2013). Gardner-Webb NewsCenter Archive. 1624.