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I remember a few years ago walking into a retail department superstore and noticing that they had this huge campaign about how their company was “going green” around Earth Day. The only thing the retail consumer could notice was the specialty items available for sale. They had t-shirts made from organic cotton, recycled stationery, and other eco-friendly products available.
Earth Day, Earth Week, GWU Office of Community Engagement, Stephanie Capps
Capps, Stephanie and Office of University Communications, "GWU’s Earth Week Offers Opportunity to Make Lasting Changes" (2013). Gardner-Webb NewsCenter Archive. 1670.