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After a seven-month process, a group of Gardner-Webb students will see their hard work pay off on April 28 when Atlantic Records recording artists NEEDTOBREATHE perform in the Paul Porter Arena at 8 p.m. In the fall of 2011, a group of more than 40 students, led by senior Jessica Greer, started a campaign to persuade NEEDTOBREATHE to perform at Gardner-Webb University. The “Operation NEEDTOBREATHE” group, as they were called around campus, used a variety of social media outlets like Twitter, Facebook and YouTube to send messages directly to the band.
Ben Rector, Chelsea Hearne, NEEDTOBREATHE
Office of University Communications; Gregory, Chelsea; and Sherrill, Travis, "Student Social Media Campaign Brings NEEDTOBREATHE to Gardner-Webb University" (2012). Gardner-Webb NewsCenter Archive. 1898.