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In an online program that simulates management of a global company, a team of business students from Gardner-Webb University climbed to first place, achieving three top-10 rankings for three weeks in a row. The students in Dr. Christine Sutton’s Business Strategy course competed against 546 teams from 35 colleges and universities in America and around the world. Through the GLO-BUS program, teams of students use strategic management principles to run fictional companies that are racing for global market leadership in two product categories: wearable video cameras and sophisticated camera-equipped copter drones.
accounting, business administration, Business Strategy Course, cameras, Computer Information Systems, Dr. Christine Sutton, drones, GLO-BUS, global, global market arena, GWU Godbold School of Business, Heitor Duarte, international business, investor, Jazzmyne Pipkins, Luke Splawn, Marketing, marketplace, Return on Equity (ROE) investment, Strategic Management, Tobie Tate
Office of University Communications, "GWU Business Students Earn First Place for Strategic Management Skills" (2019). Gardner-Webb NewsCenter Archive. 198.