Date of Award

Summer 2020

Document Type

Consultancy Project

Degree Name

Doctor of Education (EdD)

Committee Chair

Dr. Jeff Hamilton


The purpose of this project was to create a personal training studio that would provide a safe, clean, and welcoming environment for clients as well as help the owner create strategies for obtaining and retaining clients. I partnered with a local personal trainer, Joseph Adkins, who was aspiring to open his own personal training studio. Joseph has a degree in personal training and years of experience in the industry as a personal trainer and assistant manager at a large franchise gym and, most recently, as an independent personal trainer at a local gym. Joseph was not satisfied with the environment, the number of clients, and his client retention rates and thus wanted to open his own personal training studio. Joseph does not have any education in, nor does he have much experience with, the business side of the industry. Therefore, he requested my help in the process of opening the studio and creating strategies for obtaining and retaining clients. This project included the planning process, the process of creating the business and opening the studio, and the process of adjusting for success in the first year of being in business. The main area of focus for this project has been an extensive planning process including, but not limited to, research of the local area real estate market, research of the exercise equipment market, budgeting for startup costs, following through with purchasing equipment, signing a lease and other contracts, and renovating.

Included in

Education Commons