Date of Award

Summer 2021

Document Type

Consultancy Project

Degree Name

Doctor of Education (EdD)

Committee Chair

Jeffrey Hamilton

Abstract

The purpose of this project was to lead the Tall One Outreach Ministries through a strategic revision of its mission statement. The revision yielded the organization to Mission Possible–Engaging Partners, Participants, and Patrons. Our goal was to serve and expand the purpose of Tall One Outreach Ministries. In addition, our goal was to seek to align the mission with result-driven outcomes of the three-fold outreach pursuits categorized as arts and entertainment, educational outreach, and business services. The focus of the consultancy project devoted time to the Arts and Entertainment sector as initiatives were established for Wilson Idol, Spare the Rod Spoil the Child, and Summerville Promotion and Production Company. It is vital that an organization’s mission statement engages partners, participants, and patrons to ensure the sustainability of nonprofits. The consultancy experience catalyzed momentum for the organization to (a) launch a database and initiative program for partners, (b) provide opportunities and resources to participants, and (c) deliver quality services to patrons. Overall, this project offered strategic marketing tools aimed at achieving the purpose of Tall One Outreach Ministries through a transparent plan of action that would ensure that the nonprofit’s mission was possible to achieve.

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