Date of Award

Summer 2021

Document Type

Consultancy Project

Degree Name

Doctor of Education (EdD)

Committee Chair

Jeffrey Hamilton


The significant challenge to Vita Eye Clinic is marketing itsawarenessand increasing the number of new patients. I reviewed articles that use knowledge of customer needs in organizational decisions. Some questions include knowing how organizations convert knowledge of customer needs into powerful organizational methods (Ross, 2015). Another question is, “How does awareness evolve when advertising stops” (Aravindakshan& Naik, 2010, p.315). The purpose of this project is to identify best practices for meeting the needs of the customer.Meeting the needs of the customer seems to be an important aspect of this project.Social media is a key factor in marketing awareness. Having a private practice entails making a connection with the patient and showing a concern for the well-being of the patient.

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Education Commons