Date of Award
Doctor of Education (EdD)
The global Coronavirus pandemic exacerbated the need for increased media content. It also showed that media content was integral to communication and stakeholder engagement during community lockdowns. I worked with the Jones Media Company to gauge the need for media services in faith-based organizations. The survey results revealed that religious institutions are not exempt from using media content to engage congregations, the community, and potential members. According to Auxier and Anderson 2021, the ability to access multimedia content is in the palm of our hands. Their research showed that some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). By comparison, a somewhat smaller share of those ages 50 to 64 (73%) said they use social media sites, while fewer than half of those 65 and older (45%) reported engaging in media usage. I partnered with a small media company to create a foundational infrastructure to build a network of media services designed to attract family-friendly organizations, religious institutions, and general cliental.
China, Reginald L., "Building Brand Identity and Organizational Growth for a Small Media Company" (2022). Education Projects. 36.