Date of Award
Fall 2024
Document Type
Dissertation
Degree Name
Doctor of Business Administration (DBA)
Committee Chair
Christine Sutton
Abstract
Having an engaged workforce is a key competitive advantage in the market today due to the unique benefits that employees create through organizational culture and their relationships with stakeholders. With the increase in organizations participating in and reporting their Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) activities to their stakeholders, communicating these types of activities becomes another tool for improving employee engagement. This research uses Social Identity Theory (SIT) to explain the important connections that can be built with employees when a corporation acts authentically. The key objective of this study was to explore how corporate authenticity in CSR/ESG communications can impact employee engagement in an organization. Employee perceptions of the CSR/ESG activities and their importance were explored as moderators in the relationship between corporate authenticity and employee engagement. Employee engagement, employee perceptions of corporate authenticity, and corporate CSR/ESG perceptions and importance were measured using primary survey data collected from employees from a broad range of organizations. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to investigate the theoretically based, hypothesized relationships between the perceived corporate authenticity of CSR/ESG communications and employee engagement in an organization and found positive relationships between employer authenticity and employee engagement, as well as employee perceptions of CSR/ESG activities and programs through communications on overall employee engagement.
Recommended Citation
Klaaren, Nichole P., "Perceived Employer Authenticity Effects on Employee Engagement Demonstrated Through CSR/ESG Communications" (2024). Doctor of Business Administration Dissertations. 9.
https://digitalcommons.gardner-webb.edu/business-dissertations/9
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Included in
Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons, Diversity, Equity, and Inclusion Commons, Organizational Behavior and Theory Commons
