Date of Award

Fall 2022

Document Type

Consultancy Project

Degree Name

Doctor of Education (EdD)

Committee Chair

Conrad Martin

Abstract

The National Association of Health Services Executives (NAHSE) is a nonprofit association of Black health care executives founded in 1968 for the purpose of promoting the advancement and development of Black health care leaders and elevating the quality of health care services rendered to minority and underserved communities. The NAHSE North Carolina Chapter (NAHSE NC) focuses on building engagement and collaboration with minority groups in health care while ensuring that the chapter membership is both professionally and personally rewarding through professional and educational opportunities, mentoring, scholarships, internships, and community service (NAHSE NC, 2022). The purpose of this project was to design and develop an engaging onboarding eLearning course utilizing the ADDIE instructional design model for NAHSE NC. The development of an onboarding course is vital to the success of an onboarding program because it offers a dynamic opportunity for new members to learn the mission, vision, values, strategic priorities, and membership opportunities. Additionally, the course improves engagement, boosts member retention, and assists in the professional success of the member by appropriately acclimating them to the chapter. The integration of the onboarding course will address the challenge of NAHSE NC’s strategic objective to elevate and expand brand awareness and visibility by increasing the engagement of new members and optimizing the ability to convert prospective members to new members by highlighting the chapter’s comprehensive membership opportunities and benefits. To comply with the strategic objective, NAHSE NC took a proactive approach to implement a consultancy project to identify and address the chapter’s onboarding initiative.

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