Location
Spectrum Theatre
Start Date
30-3-2019 10:30 AM
End Date
30-3-2019 11:45 AM
Session Chair
Dr. Anthony Negbenebor
Mentor
Dr. Anthony Negbenebor
Description
The purpose of this presentation is to introduce and evaluate the economic effect of sustainability on the value of the publicly traded shares of Nike, Inc. Nike, Inc. is a successful multinational corporation with $36.4 billion of revenues in 2018, over 73,000 employees and 1,000 retail stores, and contract manufacturing facilities in more than 30 countries. Nike started incorporating sustainability, and subsequently reporting about it, after a public relations crisis in the late 1990s involving sub-standard conditions at its many contract manufacturing facilities. Nike’s sustainability efforts have evolved into the adoption of a business model built around sustainable innovation. Sustainable innovation drives product and process development at the earliest moment in the lifecycle of a product. This is not just an effort to protect and maintain earth’s resources, it is also thought to eventually increase revenues and minimize costs. Just as investors evaluate financial information provided in annual reports to determine the value of the shares of a corporation, sustainability information is also made available to them by corporations for review and consideration in investing decisions. This presentation discusses research as to whether sustainability has an economic effect on the value of publicly traded shares by analyzing the relationship between the average price per share, the financial data likely reviewed by an investor, and the sustainability information available to the investor for Nike, Inc. for the time period of 1998 to 2018.
Included in
Session II Business Presentation 1: The Economic Effect of Sustainability as Demonstrated by Nike, Inc.
Spectrum Theatre
The purpose of this presentation is to introduce and evaluate the economic effect of sustainability on the value of the publicly traded shares of Nike, Inc. Nike, Inc. is a successful multinational corporation with $36.4 billion of revenues in 2018, over 73,000 employees and 1,000 retail stores, and contract manufacturing facilities in more than 30 countries. Nike started incorporating sustainability, and subsequently reporting about it, after a public relations crisis in the late 1990s involving sub-standard conditions at its many contract manufacturing facilities. Nike’s sustainability efforts have evolved into the adoption of a business model built around sustainable innovation. Sustainable innovation drives product and process development at the earliest moment in the lifecycle of a product. This is not just an effort to protect and maintain earth’s resources, it is also thought to eventually increase revenues and minimize costs. Just as investors evaluate financial information provided in annual reports to determine the value of the shares of a corporation, sustainability information is also made available to them by corporations for review and consideration in investing decisions. This presentation discusses research as to whether sustainability has an economic effect on the value of publicly traded shares by analyzing the relationship between the average price per share, the financial data likely reviewed by an investor, and the sustainability information available to the investor for Nike, Inc. for the time period of 1998 to 2018.